SMO (Social Media Optimization)
SMO stands for Social Media Optimization. The term was coined by Rohit Bhargava, for using social networking methods on the internet for promoting websites. Gone are the days of looking at website promotion just as a analytical linear method like SEO(Search engine optimization).
Just like SEO is formal term for search engine optimization, likewise, SMO is the science of effective social network engineering to build traffic to your website. SMO includes everything from effectively using RSS feeds, to using social bookmarking sites like Stumbleupon and Delicious. SMO is a philosophical, yet effective way, of looking at the world of website promotion.
Principles of SMO:
The original 5 principles of SMO given by Rohit Bhargava are:
1) Increase your linkability
2) Make tagging and bookmarking easy
3) Reward inbound links
4) Help your content travel
5) Encourage the mashup
These concepts seem pretty general and since then, people have added to the list.
SEO compared to SMO:
SMO is becoming a rather complicated science, almost to the degree of SEO. SMO and SEO are two differen’t ways of looking at the world of website promotion. I think some types of sites do much better on SMO than SEO, but the vast majority of webmasters will find SEO the more important. One problem about SMO is that it is more temporary and you have to be on top of things if you want to keep it going. SEO to me is more long term and passive. SEO optimizing your website itself, will give you a life time of benefits and you shouldn’t have to do anything significant to your site in the future.
July 21st, 2008
well dear thanks for sharing knowledge i don’t know about Principles of SMO i just heard form your article thanks for help ma n
December 29th, 2008
Thank you so much for the tips!
January 3rd, 2009
Thank you for this advice That was very interesting and informative
January 5th, 2009
SMO and SEO are two differen’t ways of looking at the world of website promotion. I think the first is more for direct human traffic, and the second is more for the Search engines. Very good post, thank you.
January 8th, 2009
The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. Itâ??s the push to make you do something. Live this image. Buy this now.
Social Media Marketing is just the opposite. Itâ??s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, itâ??s the allure of belonging in the group as you take action together. â??I am doing this so why donâ??t you do it with me?â?? On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. â??She looks hot! I want to look hot too. I want to go to her hairstylistâ?? and you do. Social Media Marketing uses the power of attraction.
While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesnâ??t have the same impact because itâ??s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.
January 12th, 2009
thanks for share seo about info.
January 15th, 2009
Thanks for the great tips. Very good information here.
January 18th, 2009
Thanks for sharing nice information on SMO. Social Media Bookmarking is one the best way for getting results in Short time. SEO is a really time taking process. its really a long term continues process.
February 14th, 2009
Hi,
Thanks for the great tips and they provide good information.
I dnt know about the SMO principles,by your article i knew.
July 28th, 2009
SEO will never give life time benefit. but It is true that SEO can give long term and passive. When the time goes by, our link will drop or gone. Therefor you need to keep building it or use link bait to make people link to you.
February 18th, 2010
I?m new to blogging and find this post very useful. I never thought of how your profile is viewed by others.