How many sites should the average webmaster create?
One common question, especially among those new to creating websites, is how many websites should a person have? Well you have to look at many factors. If you have a huge advertising budget and are creating a online commercial store, then probably one or 2 should be fine. If you’re creating content driven sites such as blogs, directories, forums, then you probably want to create quite a few. The more websites you create the more income in the long run you can make. The most a reasonable person could handle is probably around 5 to 15, depending on how many hours you want to work and how frequently you want to update the content.
The internet is getting more saturated and you have to remember that a lot of webmasters, who started back in the 90’s, have now finished those sites and are working on new ones. So here you are in 2008 thinking 5 websites is a lot, whereas some already have 5 under their belt by the year 2000. So the only way to keep up with those people and get a equal piece of the traffic, is to work two or three times as hard to make up for your late start.
Another reason why it’s a good idea to create a bunch of websites is stability. If your depending on 2 or 3 content driven websites, a search engine algorithm change could shift your ranking and cause a huge dent in your salary. That is why I don’t suggest anyone quit their day job, until they have a really nice stable income, preferably across multiple websites. I think it should be more than three, across at least 2 very different topics.
If your just starting off as a webmaster, you shouldn’t worry about creating a bunch of websites, until you at least learned the ropes for a few months. There is a lot of things you learn about web design, search engine optimization, affiliate earnings, and other important and complicated things that take time to analyze and figure out on your own. If you make a bunch of websites, you will never really see it in depth, as if you had just concentrated all your energy on one website. Once you get the first site going and learn a lot, then you want to branch out. As you branch out and create new websites, you can replicate some of the things you found successful and avoid the things you didn’t. The first 6 months to one year should probably be your learning state and then after that you can go full steam ahead and create a website network.

June 28th, 2008
Keeping a blog site running does not sound like the easy money I’ve been told it was.
However , It still seems like something you can build up to a decent income with.
I am new to the use of a computer, and therefore I’m going to take your advise in starting 1 blog and working it until I understand how things work. (since I have to learn almost everything from scratch)
I will also keep reading your blog for help in understanding how things work.
Thanks for taking the valuable time to share this information in a easy to understand way!
Todd
June 28th, 2008
I only had 4 blog. but I will make a new one
June 28th, 2008
It’s definitely a lot harder then it seems at first. The more you get into it the harder it seems. I think thats how everyone is though, we always like to idealize everything and make it seem easier then what it really turns out to be.
June 29th, 2008
I have a ton of domains and finally decided to try to monetize a few. Believe me, it’s a LOT of work. And I’ve yet to make a penny. Hopefully all my work will start to see some results soon.
June 29th, 2008
I know people who handle upto 5 blogs, each in a different niche, updated daily with new posts. So the number a webmaster can own depends the time you can spend, your in-depth knowledge on the topics involved and of course the budget but if one is beginning from a scratch it is better to start one by one with a few month difference in between each one.
June 29th, 2008
hello, first time here, nice blog.
You are right that people who started early have good advance and these days it’s very hard to make it in any niche with blogging. This is only going to get worse, unfortunately.
I think one of the solutions can be group (team) blogging as answer to blogosphere hyper-growth. When few people are working on one blog (or more) they have much better chance to create quality content, but also in social networking promotion.
July 1st, 2008
“If your depending on 2 or 3 content driven websites, a search engine algorithm change could shift your ranking and cause a huge dent in your salary” This is seriously amazing. Thanks for sharing with us
July 3rd, 2008
I have many blogs, thats ok for me! but i own 3 websites! and its really tough to manage 3 websites alone! thats a work behind! really! well,if you have time and support then i think one can have many websites! the point is that you have the ability to manage and keep them up to date! then everything will be fine!
July 16th, 2008
I run about 5 blogs and sites, with a few others in development, and it is ALOT of work. There is alot to blogging, besides writing.
I would say that the average webmaster should have 3 to sites at any one time. But if you’re a total newbie, 1 to 2 at the most.
Give it time, once you have the process nailed down, and have atleast one successgful site or blog, move on to create others. But till then, hold off.
Diversiy, and create multiple income streams, tweak and test. Learn, research, network, and go for it.
Be wise!
July 16th, 2008
I agree, you definitely need to hold off for many months in the beginning to understand everything. There is SO much to learn in the first year.
Just for the record, Im up to about 17 domains now (15 are active but 2 more will be fully developed over the next 3 months). I think the more websites you make the better. I used to not think like that, but I definitely believe its the right way to go.
August 8th, 2008
Personally, I think they should make as many as needed to meet their goals.
November 3rd, 2008
Whew! That many blogs? Holy crap! And I thought one was tough. The list just keeps on getting bigger of “things to do” in blogger land.