Everyone talks about Google Pagerank, but the truth is very few people have even researched it. There is a lot of myths going around about Google Pagerank. I will clear up the facts & Myths about Google pagerank.
Google owns pagerank:
False. Pagerank comes out of research done at Stanford University. Stanford University owns the patent. Google is not allowed to use pagerank technology as their only ranking factor.
Google Pagerank is updated every few months:
False. The PR number for the Google toolbar that makes webmasters feel good (or bad) is updated every few months. However, the publicly shown PR value’s purpose is only to show progress to webmasters.
Google is constantly updating Pagerank internally in the search engine every day. The PR number Google publishes to you is outdated very quickly as your new PR is constantly being calculated. As a result, your rank in the search engine constantly fluctuates as your PR does.
You will not notice a bump or decrease in search engine rankings after a major Google update to the PR numbers. It is just a way for webmasters to periodically see a recent update on their website’s pagerank. Google has even said the public PR number is only for entertainment purposes.
Google Pagerank is the most important:
Flase. Google does not own the pagerank algorithm and has to base their search engine on various other factors. Google has said that their is 200 different factors they rank a site on. However, out of all 200 factors, pagerank undoubtedly carries some good weight, but google will rank a very aged site with a lot of backlinks and good targeted anchor text better, even it has a lower PR.