There is much more to a brand than just the name. Many people think of just the name as whats important, but branding is much more than just a name. For example BrandIdentityGuru.com has something called BrandMasterpiece. This is a proprietary process created by them to give a competitive edge to your firm by helping you establish a positive connection and valued relationship with your customer over time that ultimately leads to increased profits and brand recognition. At BrandIdentityGuru.com you can take their sample brand strength test to see how well of a brand you got. You can then contact them on how to improve it.

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What is wordpress Import / Export?

The export feature saves your wordpress data as a XML file. You can then import this file easily to another blog that is 2.1 or higher or to wordpress.com blog. It is a more convenient way to backup your wordpress data, with unique features not available in the old database backup plugin. You don’t have to worry about using MySQL or PHPmyadmin to transfer files. The original writers to the database backup plugin were a bit disgruntled that there plugin is no longer bundled with new releases, but the project and development support for that plugin continues.

Difference between Import/Export and database plugin:

There is some slight advantages and disadvantages to each way you want to backup. The Export saves a much smaller file size than the old database plugin, as it efficiently reuses some internal wordpress code. When importing it to another existing blog, you can create a username and all the posts will be under that name. This means none of the current blog posts or other data will be overwritten(if you are moving it to an existing blog instead of a fresh copy). It allows you to merge two blogs data together nicely, something you couldn’t do on standard backups. I tested it myself and even if there are the same categories, it will just make the categories twice in those cases. Importing your files is much easier then worrying about PHPmyadmin or mysql, when using the files from the database plugin.

One disadvantage to the import/export feature is while it does save comments, posts, categories, it does not save your blogroll. It also won’t save your settings or data some of your wordpress plugins might have stored(such as certain spam plugins). Also there seems to be people mentioning data size limits on export, but I could not see that anywhere when I did the exporting(twice). Another feature the original wordpress database plugin has that the import/export feature doesn’t, is automatic backup by server or email.

How to Import Export in Wordpress:

Go into your wordpress 2.1 or higher dashboard. Click on the manage tab then go to the export tab. Leave the scroll bar on “All” and click submit. Save the file. Then go to the wp-content folder of the blog you want to move your file to and change the permissions to writeable. That will allow wordpress to import the file. Then go to the import tab and upload the file. You then have the option to create a username, which is what you should do. The default password is “changeme” which obviously should be changed if you are moving it permanently. If you are doing this for testing purposes only, you can delete your imported data by going to the users tab and then checking the imported username and deleting all posts.

I want an export feature but my wordpress is older than 2.1?

You should update wordpress. But if you dont for whatever reason, well you are in luck. I found a 2 file plugin that is a snap to upload that will install the import feature to older versions of wordpress. I tested it a while back on a version older than 2.1 and it worked. You can find the plugin here

You know most people who are not well versed in the internet, especially from a publisher perspective, don’t realize that Obama’s election is one of the largest social media experiments on the internet. Social media marketing on the internet (also known as basically viral marketing) has been long debated by me and many other publishers for years on it’s effectiveness for traffic and brand recognition. It is hard to say exactly how much it helped Obama, but there is no doubt it certainly helped him because him and his supporters knew how to use the internet effectively to get the word out about his campaign, faciliate and coordinate supporters.

Yovia together with Marketing Sherpa, is offering a web conference How to Viral Market for free. This conference will include step-by-step information on how to create, track and execute on a viral marketing campaign. The webinar will have some of the leading experts on viral marketing to tell you what actually works and what doesn’t, what the future of it holds, how to promote them, and they give 7 interactive tactics. You can purchase a Toolkit PDF sent one week prior to webinar risk free at a price of just $97. This toolkit contains 75 pages of everything you need to do viral marketing. 2 for 1 Offer: Practical Webinar Training + Toolkit will be held Wednesday, December 10 - 2:00 - 3:30 p.m. (EST).

Keep in mind there is some disadvantages to this convenience, as it doesn’t store everything. There is also some things it does do that the old SQL way of doing things doesn’t do. You can read more about Import/Export in one of my previous articles here. I really like the XML export backup feature and its one reason why it makes wordpress a great software for beginners to websites too.

There is 5 different types of contests being held, you can choose to enter any one or even all. In the Video Contest you invent a creative use of XML, XQuery or DB2 and then you just record yourself doing it. In the XML2 Contest you build useful, user-friendly XML apps from scratch. You have the option to enter as an individual or assemble yourself as one team. In the Ported App Contest1, port or develop a new app for DB2. You can also here enter as an individual or assemble a team. For the query Contest, use XQuery to find five answers. The best queries written win the best prizes! In the Gadget Contest, you just develop a downloadable gadget or widget leveraging DB2. Finally, the Video Contest, you must invent a creative use of XML, XQuery or DB2 and record yourself doing it on video.

On the IDUG contest website, they have links to many online sources for XML and the other languages to help you out. If you have a programming language background, but don’t know these languages, you should be able to learn them fairly fast for the purpose of this contest. It’s a great contest and I encourage everyone else to enter it. Go to the website to see full contest rules.

How Reddit works:

If you see a webpage you like, you bookmark it or submit it for others to see. The Reddit site has a search engine that allows you to find popular submitted links. People can vote it up or down. If it’s voted down to a negative, it dissapears from the search engine.

Reddit compared to Digg:

I have to admit I’m not a big fan of Reddit. It doesn’t give anywhere near as much traffic as Digg does. Based on my experience, it is also much harder to stay in their engine compared to Digg, without getting your link voted down quickly. Most of the social networking plugins for Wordpress blogs, include a small reddit submission icon.

Visit reddit

Do you need a new TV? How about a new Element 26 in. (Diagonal) Class LCD Integrated HDTV (720p) for just $399 right now at Kmart!

I remember a few years ago you had to pay more than that for a low resolution regular cathode ray tube TV. They have the popular Vizio 32 inch LCD HDTV for just $529.99. A wide assortment of clothes and other items are also available at very big savings. Check out the website and find out which product categories are eligible for the Kmart lay away program. Free shipping is available for orders over $49!

Simply cut and paste this code into your sidebar at this website here.
For some reason Ive had it look odd in IE but it looked OK in Firefox when I tried it on some of my sites. Im not sure if its a theme difference, but maybe someone here could figure out what is wrong with the code, if anything.

We encourage you to join freshfunds because you can accumulate points while you buy healthy foods and be eligible to win prizes. Prizes include the ultimate ski weekend for two, Nintendo Wii Fit, elliptical machine, to name just a few! You can also choose to have your points accumulated to charity donations. You can even bid on auction items, which change every week. Very soon they will be having a Apple macbook up for bid. Finally members of fresh funds will have access to healthy eating tips. All you have to do is enter your email to signup and start by purchasing specially-marked Chiquita and Fresh Express brand food products available while supplies last.

Here is a Episode 6 of a funny cartoon promotion of Fresh Funds in a cartoon called The Sproutwells of a guy who is a “techi-holic”. I never realized it till now, but I am definitely a techn-holic too I guess. Hope my family members don’t see this video cause then they will want to send me to Techi-holic anonymous.

Besides if you have a very successful site, you won’t want to wait around for the hosting company. If you plan on making a career out of being a webmaster, learning how to backup and move your site is necessary. Fortunately, it isn’t difficult at all. Although this backup guide covers wordpress blog software only, the principles are pretty similiar whether it’s wordpress or forum or any other kind of software. It’s a great tutorial for learning how to backup your database across many different web hosting platforms including Cpanel.