Google Search is really a terrible searcher. Google will only find posts that have been indexed. It also won’t find a lot of keywords you are looking for inside your actual blog posts. The original search button on wordpress works much better and you don’t have to worry if the page is indexed in Google.

I also have a problem with the aesthetics and overcommercialization of the idea behind Google Search on a website, but I’m sure some would disagree with me on that. Out of the many sites I own, I only use it on one because Adsense is the only thing that works well on the site, so I figured I might as well have the search on it too.

There are web based RSS feed readers from Google and Yahoo and others. I noticed a lot of bloggers had the blogline bookmark button on their blogs, so I decided to check it out. It turns out Bloglines is a free web based RSS feed reader. Bloglines is also a feed search engine, that grabs feeds automatically from a variety of sources for it’s search engine. If you see something you like during their search engine, you can just subscribe to that feed. Publishers can “claim” their blog for the directory, so they have control over their feed, just like you can claim it in Technorati.

Google owns pagerank:

False. Pagerank comes out of research done at Stanford University. Stanford University owns the patent. Google is not allowed to use pagerank technology as their only ranking factor.

Google Pagerank is updated every few months:

False. The PR number for the Google toolbar that makes webmasters feel good (or bad) is updated every few months. However, the publicly shown PR value’s purpose is only to show progress to webmasters.

Google is constantly updating Pagerank internally in the search engine every day. The PR number Google publishes to you is outdated very quickly as your new PR is constantly being calculated. As a result, your rank in the search engine constantly fluctuates as your PR does.

You will not notice a bump or decrease in search engine rankings after a major Google update to the PR numbers. It is just a way for webmasters to periodically see a recent update on their website’s pagerank. Google has even said the public PR number is only for entertainment purposes.

Google Pagerank is the most important:

Flase. Google does not own the pagerank algorithm and has to base their search engine on various other factors. Google has said that their is 200 different factors they rank a site on. However, out of all 200 factors, pagerank undoubtedly carries some good weight, but google will rank a very aged site with a lot of backlinks and good targeted anchor text better, even it has a lower PR.

It would make sense, that a high amount of subscribers means you got something worthwhile to say. Not everyone has things that are worthwhile to say on their blogs, even when they try. I know everyone would like to be a pro-blogger, but some people just don’t have the gift to write well or interesting enough to garner interest and loyal readers. Since most RSS subscribers are webmasters and loyal readers, they will be more likely to give you a backlink from their website, share your blog posts in forums, or vote you at digg.

Three things I really like about bidvertiser compared to most other ad networks out there:

1) Many ad size and type choices. They even have those real small text ads, that I haven’t found on other networks, except for Adsense. This helps improve CTR rate because you can help it really blend into your content.

2) Convenience. You can get paid by paypal(only 10 dollar minimum) or check. You can start earning money immediately after registration. No social security or tax information has to be submitted before you are paid.

3) Control. Beyond the generic “network” ads, you can decline specific bidded ads from being displayed on your site, if you choose. Now in Google adsense you can ad sites to a competitive ad filter to “block them”, but they only allow you up to 200 in the list, and it can be a pain checking ads and blocking them. I think stopping them before they are displayed, is a easier more effective way to eliminate untargeted or offensive ads.

What makes bidvertiser unique from others, is that it’s not contextual, but allows bidding for a PPC ad on your site. When you first set it up your account, you get generic ads based on the category you picked to describe your website’s topic. Over time(at least in theory), advertisers will start bidding on your site and you should get more earnings per click.

One thing to keep in mind is that, getting 3rd party sites bidding on your site, may effect your click rate. You may wind up with higher bids, but they may not be too relevant. However, you get to decline these 3rd party bids too. The moral of the story is, only approve ads relevant to your site, regardless of the bid they offer. For example, don’t approve mesothelioma ads for your site, if it talks about pregnancy clothes, just because it has a $1.00 bid. No one going to your site on pregnancy clothes is going to click on a mesothelioma ad!

Don’t expect nice payout rates per click like you would get with Yahoo publisher network or Adsense. All these “2nd tier PPC advertisers” pay less per click anyways because of less competition. Bidvertiser also has a nice referral program. When you display bidvertiser ads, there is a automatic referral link on the borders of each banner ad. It could be a great way to earn secondary income through bidvertiser.

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