Yahoo publisher Network is similiar to Google Adsense. It’s got many similiar ad block sizes. It is contextual, meaning the ads are targeted automatically for the content on your page. One feature they have that Google adsense does not is that you can specificy for certain pages a ad category. In other words if you don’t want it to target something related to the content on your page, you can choose an ad category to target to them instead.

Yahoo Publisher Network based on my personal experience pays similiar rates per click to Google adsense. However, their contextual targeting isn’t always very effective, maybe because of the size of the advertiser pool. As a result, overall total earnings often are lower compared to Google Adsense.
On some sites though, Yahoo publisher network does just as good as Google adsense. It depends on the niche and how many relevant ads Yahoo can bring up for your topic.

Yahoo Publisher Network maintains high quality sites. It is only open to U.S residents and the traffic you must receive should be very high, like in the 90%+ range. Until YPN comes out of Beta, I recommend to save it as a reserve, just in case you get banned from Google adsense and can’t get back in after trying to appeal your case.

Which is better Yahoo Publisher Network or Google Adsense?

1) Google Adsense has more ad unit choices. Adsense also has a search button that YPN doesn’t.

2) If you get banned by YPN you can come back once it is out of beta, unlike Google where bans are for life.

3) Yahoo you need high quality U.S traffic and be a U.S resident, Google Adsense has no such requirements.

4) Not every website is accepted into Yahoo, Although Adsense has strict requirements too, they are not as rigid as YPN.

5) Google Adsense has better ad targeting (and thus click through rate). As a result, GA usually pays better overall.

If you are clueless on Link building this looks like a great place to start. I had to do a lot of research when I was a beginner and trial and error. You can save yourself months of time by using a site like this. Registration is free.

Go into the themes folder then open up the folder of your theme. Open up single.php file.

Look for this line of code:

Add the following code after it:

Between these div tags you will put your ad code. You can change the numbers in the 0px to whatever you want for the ad border space. Some themes unfortunately don’t have a “single.php” and for those, you won’t be able to add a small piece of ad code inside specifically for individual posts.

I really like this plugin because it makes your blog look more professional. The additional articles it shows will also encourage readers to want to look deeper into your blog. Finally it also helps with SEO as search engines will be able to better spider some of your buried content. Now I’ve tried other related post plugins and they never work. This is the only one that has worked from wordpress 2.0 all the way up to the newest release 2.5.1. on all of the various wordpress themes I use on my sites.

You can find the contextual related posts wordpress plugin written by Mark Gosh at his site locatedhere

In order to install it, unzip the zip file and then upload the related.php file to the plugins folder. You then go into your plugins section of the admin panel of wordpress and click on activate.