Bidvertiser is a PPC network that has been around for a few years. In my round of testing out many PPC networks for Dollars Blog, bidvertiser was my last of the “major” ones I have tried. I have actually been pleasantly surprised for a few reasons.
Three things I really like about bidvertiser compared to most other ad networks out there:
1) Many ad size and type choices. They even have those real small text ads, that I haven’t found on other networks, except for Adsense. This helps improve CTR rate because you can help it really blend into your content.
2) Convenience. You can get paid by paypal(only 10 dollar minimum) or check. You can start earning money immediately after registration. No social security or tax information has to be submitted before you are paid.
3) Control. Beyond the generic “network” ads, you can decline specific bidded ads from being displayed on your site, if you choose. Now in Google adsense you can ad sites to a competitive ad filter to “block them”, but they only allow you up to 200 in the list, and it can be a pain checking ads and blocking them. I think stopping them before they are displayed, is a easier more effective way to eliminate untargeted or offensive ads.
What makes bidvertiser unique from others, is that it’s not contextual, but allows bidding for a PPC ad on your site. When you first set it up your account, you get generic ads based on the category you picked to describe your website’s topic. Over time(at least in theory), advertisers will start bidding on your site and you should get more earnings per click.
One thing to keep in mind is that, getting 3rd party sites bidding on your site, may effect your click rate. You may wind up with higher bids, but they may not be too relevant. However, you get to decline these 3rd party bids too. The moral of the story is, only approve ads relevant to your site, regardless of the bid they offer. For example, don’t approve mesothelioma ads for your site, if it talks about pregnancy clothes, just because it has a $1.00 bid. No one going to your site on pregnancy clothes is going to click on a mesothelioma ad!
Don’t expect nice payout rates per click like you would get with Yahoo publisher network or Adsense. All these “2nd tier PPC advertisers” pay less per click anyways because of less competition. Bidvertiser also has a nice referral program. When you display bidvertiser ads, there is a automatic referral link on the borders of each banner ad. It could be a great way to earn secondary income through bidvertiser.